News Register a float for the Santa Clause Parade this week SHARE ON: Taylor Ablett, staff Thursday, Oct. 22nd, 2015 Photo: Supplied by Steve Bain. The deadline to register a float for the Santa Clause Parade is tomorrow. Santa Clause rolled into town this week to raise awareness for the parade, which is on November 7th this year. Executive Director of the BIA, Noella Rinaldo, says the event is a big draw in town, with almost 15,000 people making it out every year. Rinaldo says the theme for this year is a Storybook Christmas. Gently used winter jackets, food bank donations , and letters for Santa will be collected along the parade route before it starts. To register for the parade, or to volunteer, click here.