Project Red Ribbon is back from now until the first week of January.  The annual campaign of MADD Canada raises awareness of impaired driving during the holidays.

Amy St. Amour is the Timmins and area chapter president, spreading from Kirkland Lake to Hearst.  She says MADD couldn’t have the traditional launch this year, featuring its volunteers and partner police agencies.

“Obviously due to COVID, we’ve moved to something completely virtual, so we are relying really heavily on social media,” she says. “So for us it’s obviously Facebook and Instagram and then working with our local media outlets.”

The method has had to change, but St. Amour notes that the message is the same.

“Even though the usual parties and celebrations will probably be limited this year due to COVID-19, the holiday season’s still a time of high risk of impaired driving when we look at statistics.”

St. Amour adds that now that detection of drug impairment is available to police, the stats for that type of impairment are as high as those for alcohol impairment.

If you want to show your support with a red ribbon or decal on your car, contact Amy St. Amour at or on the MADD Timmins Facebook page.