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HomeNewsParmamedics bring 'Brain Save Campaign' to Timmins, encouraging bike helmets

Parmamedics bring ‘Brain Save Campaign’ to Timmins, encouraging bike helmets

Paramedics would rather a young cyclist wears a helmets than have to take them to the hospital with a brain injury. Paramedics in Timmins are going to be watching out this summer, for kids on bikes who are wearing helmets.

Cmdr. Derrick Cremin says it’s called the “Brain Save Campaign”.  It was started by paramedics in Hearst in 1997, and will soon be in all communities served by Cochrane District EMS, right along the Hwy. 11 corridor.

“We’re going to be looking for anyone who’s wearing a bicycle helmet and we’ll be checking to verify that it’s fitting them correctly,” Cremin explains.  “And if they are wearing a bicycle helmet, they’ll receive a free ice cream cone.”

The ice cream cone is from McDonalds.  The cyclist’s name is also entered into a draw in September for a new bike from Canadian Tire.

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Of course, Cremin says paramedics act on their Brain Save campaign only when they don’t have a patient in the ambulance.

“When they are not called to service, they’re allowed to go mobile throughout the communities and if they do see anyone who’s wearing a helmet, they can stop them, verify that the helmet is adequately worn.”

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